Business Start-Ups Canada or USA?

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  Every research project requires "producing valid and reliable knowledge in an ethical manner" (Merriam and Tisdell, 2016, p.237). Collecting and analysing data requires interaction with organizations and individuals (Saunders et al., 2019), and the findings must be reliable because researchers intervene in people's lives (Merriam and Tisdell, 2016). Being ethical in research refers to the standards of behaviour that influence the researchers' conduct toward the individuals involved or affected by the study. Ethical quandaries can arise during research, particularly when collecting data and disseminating the results (Merriam and Tisdell, 2016). Given the current global circumstances, the authors were unable to meet and collaborate on a regular basis; however, constant communication was maintained throughout the completion of this work. The researchers believe that the code of ethics has been followed, and by following the ethical principles outlined in Saunders et al...
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Canada vs. USA Entrepreneurial Ease

 Posy Green What the competitors are up to and, you know, lowkey peep their moves and learn from them. They also have an engagement manager in charge of flexin' with universities and other collaborators, with the goal of leveling up Mestro's codes and promoting research through various student projects. Mestro will also interact with its customers, but it will not involve interest groups or anything else; it will remain within the organization. Mestro's solution did not exist 10-15 years ago, fam. They were absolute pioneers in bringing these systems to market, like, whoa. However, similar solutions are quickly becoming the norm, even if their features and designs differ, ya know?

It's critical for Mestro to be open to customer feedback on new features, fam. Then there's Gustav Stenbeck


Yo, customers are getting hella picky, they want big data sets, mad granularity on the data, and they want the systems to be super smart, so the constant demand from customers is pushing us forward, you know?" Digi helps us tackle sustainability issues in crazy ways, but first you must understand what digi is, because everything is digital these days. Anyway, Daniel Gadd believes that digitalization helps to be hella effective, resulting in more automated and AI-based data. OMG, it will be much faster, and the data will be extremely accurate and trackable. Position Green's technology is completely lit, fam. This startup has simply flexed its muscles by developing its own software from the ground up, drawing inspiration from existing frameworks and platforms. Position Green uses open source to some extent; it does not use any programs, but rather a variety of existing code frameworks that are then combined. Flexin' that open source vibe, you know? The start-up doesn't really resonate with the UN Sustainable Development Goals; it's all about what its clients want in terms of sustainability, you know? Position Green assists its clients in consolidating all of their sustainability data in one location in order to flex and analyze it, so the start-up directly supports them in achieving their goals. Position Green, for example, would be ideal for tracking water consumption, waste, energy, and supply chain control. Those are the goals, family. It's incredibly flexible because clients can simply vibe with the data to achieve their objectives, you know? It's all about the size and focus, fam.

Position Green's most important core resources and capabilities are its software, squad, and mad skills


One of the specific competencies that are extremely important for the start-up vibes is programmers and coders, you know? The CTO possesses all of the critical technical skills and knowledge. Sustainability advisers are extremely important because they assist clients in implementing the platform and are experts in sustainability. They are completely responsible for populating the platform with sustainability knowledge, so they know "how and what to measure and in which way". Position Green is flexin' in all dem industries and has a mad diverse customer base, ya feel me? However, the start-up segments make money, typically ranging from 500 million to 5 billion SEK. Those companies are usually all about sustainability, and they have the funds to invest in digital platforms, you know? They also have the advantage of not being too big, because if Position Green deals with international market players such as H&M or Ericsson, it would take a long time to reach the right person, you know? Internationally, fam, the start-up wants to flex with real estate companies straight up 'cause it's already vibin' with this industry in Sweden and people are all about investing cash in a sustainable platform, ya think? The platform is extremely adaptable and can be completely customized to meet the needs of each customer, as each client can create their own and unique platform structure, you know? OMG, the offer is so not basic, you know? Position Green can have mad companies that are lowkey rivals but have different platforms because they have different vibes and built their platforms in their own unique ways

The pricing strategy is all about the subscription vibe, you know? 


There are various levels based on the amount and type of data that the clients want to collect. Posish Green slays its offer through various channels, but selling a B2B platform is difficult due to its complexity. It is not automatic in the sense that the prospect will simply go to the website and swipe their credit card to use the software; "it doesn't work like that even if everyone wants to reach the holy grail and only sell through their own webpage like Spotify or Netflix." The startup advertises through digital platforms such as LinkedIn and Google Ads. It also sells through its own website, where prospects frequently request demonstrations. Position Green also has an account manager who promotes and educates businesses about the startup's lit offer and solution. . OMG, the software is currently completely run by Position Green for its customers, but Daniel Gadd is very interested in making it self-service and transferring it to the clients so that they can level up and such. "Our plan is to educate about 40-50% of our customers so that they can do everything themselves. But, you know, a lot of clients would also like to have a sustainability adviser. For example, someone could assist them in setting up the tool or answering their questions. 

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