Business Start-Ups Canada or USA?

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  Every research project requires "producing valid and reliable knowledge in an ethical manner" (Merriam and Tisdell, 2016, p.237). Collecting and analysing data requires interaction with organizations and individuals (Saunders et al., 2019), and the findings must be reliable because researchers intervene in people's lives (Merriam and Tisdell, 2016). Being ethical in research refers to the standards of behaviour that influence the researchers' conduct toward the individuals involved or affected by the study. Ethical quandaries can arise during research, particularly when collecting data and disseminating the results (Merriam and Tisdell, 2016). Given the current global circumstances, the authors were unable to meet and collaborate on a regular basis; however, constant communication was maintained throughout the completion of this work. The researchers believe that the code of ethics has been followed, and by following the ethical principles outlined in Saunders et al...
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Where Is It Easier to Start a Business Canada or USA?

 TrusTrace digitalizes the entire process of collecting and verifying supplier certificates. It is lit! The big fashion and food retailers were doing it the old-fashioned way, which was very basic and repetitive, but TrusTrace makes it much easier, like 90% less work. Back in the day, there were a lot of angry people involved in that process, but now it appears that one person can handle everything. No cap. Using the TrusTrace tool is highly recommended because it improves data accuracy by tenfold. Humans make a lot of mistakes doing repetitive tasks, but machines are flawless. Companies are constantly flexing their supply chains, which is extremely complicated unless they have a proper system to back it up. 

TrusTrace is demonstrating a cutting-edge digital platform that incorporates AI, blockchain, and bot technology.


AI can be used to collect, process, and analyze data, allowing for a more comprehensive picture of how much cotton a retailer uses globally. Did you know that blockchain technology is used for peer-to-peer validation? Working with a large group of people in one excel file is no longer necessary thanks to these automated processes. The company has an app engineering setup and does not want to "reinvent what has already been done." TrusTrace's flex is all about soaking up mad tech and using it to solve problems, you know? The SaaS platform is extremely tech-savvy and relies heavily on open source, as they are an open API company that they have completely customized to meet their needs. It's like a super cool data company that's all about collaborating with solutions like "circular fashion" and "open apparel registry". TrusTrace considers all suppliers to be homies and says, "We gotta collaborate hard 'cause these sustainability problems be hella huge and no one company can fix 'em." Shameek Ghosh is, like, totally vibin' with open innovation, ya know? The company is built around that principle, which serves as the foundation for everything they do. This start-up collaborated with Borås University (funded by Vinnova) to create a digital platform that integrated blockchain-based product traceability and circularity modules. The research was conducted by a Ph.D. student who is attempting to demonstrate that "by using the newest blockchain, AI/ML, and crypto-tagging tech, we can totally change the fashion industry to be more circular, by getting everyone in fashion to work together." In other words, the company can gain valuable insights into what is and is not possible. 

The start-up is associated with various accelerator vibes, you know?


Programs like "fashion for good" or "vinnova" and much of what they're doing stem from what the founders have learned in their previous lives and experiences while working with other companies. "Innovation gonna come from all over, and we're down to soak it up, but it's crucial to flex on which innovation you wanna vibe with 'cause as a start-up you got limited resources and you don't wanna be all over the place, you might have to pick and choose some priorities." The advantages of open innovation are just...super awesome. Maybe another industry has already cracked the code, and it's always a good idea to get input from different perspectives, you know? Furthermore, open innovation adds significant economic value by collecting data that is both open and old, but still valid. It also demonstrates the company's lack of knowledge in areas where it isn't particularly strong, such as finance. TrusTrace is like, "We're gonna make a big impact on UN Sustainable Goal 12," ya know? It's all about responsible consumption and production, folks. The company is all about helping people with goals like water, soil, equality, and preventing exploitation. It's all thanks to their customers, who are truly making a difference. TrusTrace's main customers are well-known figures in the food and fashion industries, but it is the customers themselves who are eager to collaborate with the company. TrusTrace was founded with the intention of providing mad traceability across all industries, but a newly established start-up cannot flex and change all industries at once, you know?

So, Shameek Ghosh was chatting with various industries and discovered that the fashion industry was, like, moving at warp speed. 


The start-up exploded in the food industry last year and may eventually expand into beauty, furniture, or consumer goods in about two years. The start-up is getting a lot of leads from word of mouth, and they're choosing who they want to work with, but Trustrace is also making some outbound sales calls. They are primarily targeting middle and large brands with bank balances of more than $500 million. Smol customers should also be considered if they are sustainability champions, as sustainability must be their primary vibe. Furthermore, the start-up acquired new customers through lit partnerships and has a Go to Market partnership strategy (GMT) with software companies, but certain ecosystems vouch for them. The tool provided by the start-up is sold through a 1:1 single channel, right? As a cloud-based, like, completely rad TrusTrace is a sick SaaS company that manages the software for their clients. They can look at the data, but the customers have to do the reporting and analysis themselves, right? TrusTrace has totally resonated with its customers because this start-up is directly addressing their deep sustainability issues. "In the B2B, the relationship with the customer is hella crucial," even though the start-up uses an intermediary. As a B2B SaaS-platform provider, AF must maintain a relationship with the end-customer. Customers are very involved in the value proposition, as in "our customers play, like, a hella important role". The start-up like, completely peeps its customers and, like, vibes with how they use the platform TrusTrace can, like, add more value to them. TrusTrace completely understands its customers' features and needs, so the product roadmap is completely designed with their input.

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