Business Start-Ups Canada or USA?

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  Every research project requires "producing valid and reliable knowledge in an ethical manner" (Merriam and Tisdell, 2016, p.237). Collecting and analysing data requires interaction with organizations and individuals (Saunders et al., 2019), and the findings must be reliable because researchers intervene in people's lives (Merriam and Tisdell, 2016). Being ethical in research refers to the standards of behaviour that influence the researchers' conduct toward the individuals involved or affected by the study. Ethical quandaries can arise during research, particularly when collecting data and disseminating the results (Merriam and Tisdell, 2016). Given the current global circumstances, the authors were unable to meet and collaborate on a regular basis; however, constant communication was maintained throughout the completion of this work. The researchers believe that the code of ethics has been followed, and by following the ethical principles outlined in Saunders et al...
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Business Start-Up Climate Canada vs. USA

 The start-up has a strong bond with its customers and strives to be extremely close to them in a variety of ways. Every customer has a sustainability advisor, but we also communicate through phone calls and newsletters, you know? The team will also be hosting webinars and organizing exclusive events such as "PositionDream" for customers, if you get what I mean. Position Green has a squad, but the majority of the activities are performed in-house and are not dependent on anyone. According to Daniel Gadd, one advantage of teaming up with a partner is that "rolling with a solid partner is like hanging out with a hot friend." It boosts your confidence because your partner genuinely wants to collaborate with you. Furthermore, it helps you build your brand, and working closely with them boosts your company's street cred.

 Furthermore, in the long run, having a partner is a total win-win situation because Position Green wants to vibe with its partner's clients and vice versa.


Yo, the information on the e-invoice can be displayed in a variety of locations, fam. Furthermore, the tool is all about connecting the financial trees and determining where emissions are coming from within the organization. Measure and Change's competitive advantages are completely aligned with their core resources and capabilities, you know? For example, the team has exceptional expertise in critical areas, such as Sarah Nilsson's knowledge of environmental issues and the global network she has built through her previous roles. It's lit, family! Furthermore, the sales representative possesses exceptional skills in digital-driven organizational development, which greatly benefits the company. Sarah Nilsson's background and knowledge make it much easier to explain to potential clients than other similar companies that aren't used to working with municipalities on these issues, you know? The start-up is flexing by using primary data in the same way that known competitors measure "crowns" or fuel expenditures, as well as data from business systems. Measure and Change's tool has high accuracy because the data collected from business systems is all in lit or kilowatts, right? The data is completely accurate because the software runs 24/7 and collects data every week, whereas other companies only check it once a year for their annual report. No cap! It's like, a really cool tool that tracks the emissions of every cost unit in an organization, so every department knows where the emissions are coming from, you know? The competitors are measuring emissions in a completely different way, ya know? They provide data for the customer's annual report once a year, and it is not very detailed.

TrusTrace, family


Digitalization is a game changer for addressing sustainability issues, but Shameek Ghosh also believes that "it's important to understand what people mean by sustainability, ya know?" The definition of a concept can be extremely broad, but at TrusTrace, we are all about sustainability vibes. We believe in keeping things real in the company's supply chain, ensuring that our suppliers meet environmental and social standards, and maintaining the material integrity of our garments. It's all about transparency, supplier performance, and the lighting composition of our clothing, fam. Position Green is completely committed to open innovation, which means that we take customer feedback and turn it into code. So, everything we create comes directly from our clients or partners, you know? The start-up is completely open to receiving all kinds of ideas and input, you know? "we be all about getting deep into what the customers think, and we straight up turn that knowledge into lit platforms." Every customer has their own wishlist, where they can suggest various ideas that are fully integrated and prioritized into Position Green's product roadmap. It's all about making those ideas a reality, you know? Position Green must constantly upgrade its tool and platform because "we got a lit tool, but it's never gonna be done 'cause there's always new stuff poppin' like new tech, new standards, regs, and laws." Clients need to flex, and they are the ones grinding with the tool every day, which is why Daniel Gadd values customer feedback because it helps the start-up understand how it can add more value and help them flex harder every day.

Mad Literature


For Ben Barnett, digitalization presents numerous opportunities to improve sustainability. It's as if digitalisation is completely lit because it makes information available to everyone and makes things far more efficient. But, like, it's just one piece of the puzzle, you know? It's not the entire vibe. Matter completely flexes the "tech vibes" which means that the start-up 1) It's all about bringing together the mad skills of societies, governments, and academia to understand how companies are interacting with people and the planet; 2) It serves that information to investors in a super automated way, directly to their platforms; and 3) It uses fancy tech like AI and ML to create dope insights, such as this tool that analyzes millions of sentences in global news to understand how companies and countries are discussing the SDGs. These insights would not be possible without technology and data digitization. Ben Barnett has this expression: "Yo, we ain't technosolutionists - our solutions are part of a bigger effort that starts at the top with regulation and trickles down to the peeps on the ground who collect and analyze data to level up our understanding." Matter is totally into human-in-the-loop systems but doesn't worship technology, you know? It sees all of the sustainability issues, but it's like, "Don't worry, tech is a dope tool that helps us with the sustainability agenda, in fintech and beyond."

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